Link in Bio
Increase brand awareness, drive traffic, and promote content with a customizable link
Team
Product Manager
Product Designer
Engineers
Product Marketing
Role
Project planning
Discovery and Research
Team Workshops
Customer Interviews
UX/UI Design
Tools
Figma
Miro
Productboard
Fullstory
Gong
Timeline
Eight months
Overview
Sprout Social is a social media management tool that helps businesses communicate with customers, collaborate with teams, and measure social media performance. It effectively manages multiple social media channels, optimizing a brand's strategy and saving the company time and money.
Problem
Sprout users wanted a way to create a customizable landing page, known as "link in bio", to direct followers to their most valuable content. "Link in bio" became increasing popular and the feature was not available in Sprout. Users were unhappy and using alternative tools for this feature.
Solution
Provide a cohesive way for Sprout users to add links while composing a post and create a customized "link in bio" landing page all in one place.
Design Process
Research
-
Reviewed Productboard feedback for insights to customer needs
-
Researched Link in Bio tools to understand the landscape
Customer Interviews
Users tested a prototype during the design phase. What we heard:
“I would definitely use this tool. Can import my URLS from Later?”
“Is there more reporting available?”
“I would like more customization, specifically adding multiple buttons.”
Feature Page
First Use
Pendo Tutorial
Post Launch Feedback
"Little things bring me such ummense joy. Like the new @SproutSocial LinkInBio feature for Instagram. I stood up and did a happy dance at my desk." - Sprout Social Customer
“Sprout Link: With this project, the Publishing zone recognized an opportunity to make lives easier for our customers while taking on a niche set of competitors and creating a more competitive differentiation in the market. It required some brand-new experiences and real estate, and it was executed beautifully. Thank you for all the hard work.”
- Sprout Social CEO
“Loving the new SproutLink in bio functionality. Well done @SproutSocial"
- Sprout Social Customer
Metrics
SproutLink received 52 million clicks in the first year
(Full case study upon request)
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To comply with my non-disclosure agreement, I have omitted and obfuscated confidential information in this case study. All information in this case study is my own and does not necessarily reflect the views of the company.