Vitamin & Supplement Quiz
Providing Centrum customers personalized product recommendations by taking a quick healthcare quiz
Team
Project Manager
UX Designer
Engineers
Product Marketing
Customer Success
Overview
Centrum is a multivitamin brand designed to support health and wellness. They are committed to helping consumers feel their best with products designed with safety in mind and rooted in more than 40 years of nutritional science.
Role
Research
UX Designer
Storyboarding
Copywriting
Video Art Direction
Problem
Imagine shopping, hoping to pick up the right multivitamin for your needs, and becoming overwhelmed with choices. You scan the many shelves, brands, and options until you give up.
Tools
Axure
InDesign
Photoshop
Timeline
Two months
Solution
Create a consumer focused online quiz that recommends products that fit their lifestyle and healthcare needs.
Customer Journey
Mobile Userflow
High-fidelity Wireframes
Case Study Storyboard
Case Study Video
To comply with my non-disclosure agreement, I have omitted and obfuscated confidential information in this case study. All information in this case study is my own and does not necessarily reflect the views of the company.